There are two kinds of beginner
- Absolute beginner
- Something knows about blogging
As an absolute beginner, it seems to select a niche simple procedure. You may think, what the hack about select a niche? Is it really matter? You may tell yourself that I will write whatever I love, whatever I know.
On the other side, as you know something about blogging. You also know that it’s really important to select a niche. and it seems to select a niche daunting task for you. You can’t find where to start.
So if you are those kinds of people, you land in right place at the right time. Even though you have previous experience with niche selecting, I hope you find this guide helpful.
Today I am going to share with you all nuts and bolts about select a niche. Let’s dive right in.
What is niche anyway?
Niche is a topic. In the internet marketing industry, we are called it niche instead topic.
According to Shopify
A niche market is a subset of a larger market with its own particular needs or preferences, which may be different from the larger market.
Does It seem complicated to you?
Don’t worry. I’ll explain.
Niche is a small topic. A big topic like weight loss isn’t niche. It’s an industry. Niche is a small subset of big industry.
The more specific niche the better.
For example, internet marketing is the multi-billion industry. It’s not niche. It has a sub-industry like content marketing, email marketing, search engine optimization. Even You cant be called its niche. It’s still an industry.
If you divide the search engine optimization you find keyword research, niche research, on page SEO, backlink and many other niches. Now you called it a niche. But even you can divide it. For example keyword research for business, keyword research for amazon affiliate.
As I said earlier, the more specific niche is the better.
But why? Because it reduces competition, you can give your visitor best experience as you write only for them. As a result, the visitors turn into a customer. Not only that, there is a lot of benefits to chose a small niche.
That’s why I have a dedicated section about why should you choose a very specific niche below.
So the bottom line is niche is a small section of the big industry. The more specific it is the better.
Why should you choose a very specific niche
choosing a niche help you write better.
Did you see ever a cardiologist treating a patient who suffers with liver-related (hepatologist) problems?
No, because they specialize in a specific area. They know well about their area.
Like that, if you select a specific kind of niche, you easily understand your reader well and you’ll able to create amazing, engaging content that loves your reader. They’ll be going to the fan of you.
It makes you influential people in your niche
When you understand your visitor so well, you’ll be going to rock.
you know what is the pain point of your audience, what they want to you? And you give them what exactly they want.
That’s the way your audience find a solution that they have been suffered for a long time.
As a result, they love your content. They share your content out of the world. They tell their family and friend this guy is extraordinary. Follow him what he says. It not only makes you influential but also make your blogging success.
Its make your marketing so easy
One of the biggest challenges as a beginner blogger is marketing your blog. Especially its so hard when your blog is served all the things in one dish.
If your blog is specific, you’ll find all audience gather in one place. And when you reach out them, they turn into your fan easily.
But when you are a generalist, you find your audience here and there. It makes your marketing messy. When you reach out them, they couldn’t convert because they find your blog so messy.
Niche blogging is so lucrative
The most important thing is niche blogging is so lucrative. When your blog in a specific niche, visitors convert into customers so easily because you know their pain point and you give exactly what they want.
In a summary, When you choose a specific niche, everything will be easier for you.you feel excited to work with your business.
What makes a niche profitable?
A niche is profitable when you see problems and passion involves with the audience. People desperately want to solve their problems as soon as possible. This formula admissible with also passion. When you see a niche involve with passion and problem, it surely going to be a profitable niche.
Another aspect you need to see is money being spent online with this niche. There is a lot of a niche that big but people don’t buy things with this niche. For example, bike is a big niche but you don’t want to buy a bike online. Rather you choose the nearest showroom. But you might buy bike parts like a helmet. the Bike helmet can be a good niche but not bike.
If you find a niche that has some competition, that good sign money being spent with this niche. There is a lot of niches you’ll find that big but low competition and niches that small but huge competition. What do you think about that? People go for a niche only when finding its potential to earn money.
Suppose, you’ll find a niche that similar to the above criteria but you haven’t any knowledge about it. Will you go for it?
I don’t recommend go for it. You need interest or at least some knowledge about that niche to write better and engaging content. So find something that you interested or want to gain knowledge.
Actionable guide to select a niche
So you knew
- What is a niche?
- Why do you need to select a niche?
- Whats make niche profitable.
All you know is the theory. But you don’t know how to select a niche practically. This section of the guide is all actionable tips.
Now I am going to show you how to chose a niche practical way
In this guide, we use some tools that are free to use.
Your first tool is your brain. Brainstorming some idea that you interested in. it can be your passion, hobby, favourite sports. Jot down this list. Remember that you need to brainstorming such a keyword that similar to the above criteria.
Or you can go to google and search for niche list
You will find that look like this
Read some article and pdf. Then you will find a lot of niches and compare with the above criteria and your brain. Then jot down some niche that makes sense.
So you find your primary niche. What’s next?
Your primary niche is something broad. You need to break down those niches.
Here is why
head over one of them your primary niche in google. For example, you chose weight loss as a primary niche.
You’ll see look like this
Cool. here you find some decent niche with search volume and CPC.
So how do you add search volume and CPC like this? Simple. You just need Keyword everywhere extension in your browser.
The Keywords Everywhere extension is a free SEO keyword research tool that shows you useful google keyword search volume and cost per click data on multiple websites. This tool saves you the hassle of copying data from various websites and using the Google AdWords keyword planner to see relevant search volume and CPC data.
Now save the niche keyword in excel that makes sense to you.
Do it again with other primary niche and save in excel.
After this process, you’ll get enough niche. But there are a lot of ways you can find your niche.
For example, head over to Amazon with your primary niche, you’ll find a lot of sub-niche. You also find niche ideas in ClickBank. Not only niche ideas you also find what hot on this niche right now.
So you find some decent niche keyword, now you need cheek competition on this niche. I don’t cover the whole competition research of this guide. I will just show you how to do that
So how do you do that? Simple.
At first, you need to install MozBar extension in your browser.
MozBar gives you instant metrics while viewing any page or SERP.
Create custom searches by engine, country, region, or city.
Quickly assess the Page Authority and Domain Authority of any site or page.
Access and compare link mgeneral attributes, markup, and HTTP status.
Export your search engine results page (SERP) analysis details to a CSV file. metrics across pages while viewing any SERP.
Find and highlight keywords on a page and differentiate links by type: Followed, No-Followed, External, or Internal.
At first, head over to one of the niche keyword that you saved in excel.
Your result looks like this:
You can see the competition of this keyword such as DA and PA.
DA stands for domain authority that show us how powerful a domain is out of 100. and PA stands for page authority that shows how powerful a page is.
If you click link analysis tab you will find a page like this:
it shows us how much linking domain, inbound links, and ranking keyword this page has.
This video help you out how to use MozBar as a competitor research
This only I show you how to use Mozbar to research your competitor.
So you know all basics and actionable tips on how to select a niche. You also know a rough idea of how to research your competitor.
start a blog is easy but start a successful blog is hard. it needs planning, persistence and smartness. if you want to succeed in blogging, you need to take niche research seriously. as you see niche research is not hard. if you follow above stop, you surely going to select a profitable niche
It’s now your turn.
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Mahmudul Hasan is a serious blogger, online marketer. his goal is to educate people how to build online business, grow traffic, rank in google. he is a CEO of Smart Money Insight. follow him in twitter